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When it comes to earning from your blog, Google AdSense is considered as one of the best advertising network a blogger would love to partner with. From personal experience, they’ve been great but I’d also tell you that it is not easy earning high from AdSense which involves having high AdSense CPC.
Earning a huge amount of income from AdSense not only depends on your traffic but also depends on your niche and country from which your visitors get to click from. As a blogger, imagine getting AdSense clicks from countries like United States, UK or Canada, these countries are known to have very high CPC compared to Asian countries or African countries. For this reason, you get to earn more when a Canadian, UK or Australian visitor gets to click on your Google AdSense ads.
Top 10 Countries with Highest AdSense CPC
1. Australia
2. United States
3. Canada
4. UK
5. Norway
6. New Zealand
7. Germany
8. Netherlands
9. Guyana
10. Sweden
NOTE: Another factor that determines cost per click is the Advertisers. You might get clicks from high CPC paying countries but what you might get may be low, this is because some advertisers may decide to pay higher for their ads while other advertisers may decide to pay very little for their adSense
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What is a 'Cost per Click - CPC'
Cost per click (CPC) is a method websites use to bill based on the number of times a visitor clicks on an advertisement. The alternative is cost per thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.
BREAKING DOWN 'Cost per Click - CPC'
CPC is often used when advertisers have a set daily budget. When the advertiser's budget is hit, the ad is removed from the rotation for the remainder of the billing period.
For example, a website that has a CPC rate of 10 cents and provides 1,000 click-through would bill $100 ($0.10 x 1000). The amount that an advertiser pays for a click is usually set either by formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR).
CPC is the amount that a website publisher receives when a paid advertisement on the site is clicked. Business is increasingly done online, and advertising is following. Global online advertising generated an estimated $170.5 billion in 2015. Publishers usually look to a third party to match them with advertisers; the largest such entity is Google AdWords.
Google AdSense
Web site publishers can contract with Google to place ads on their site. The ads can contain a combination of text, images or videos. Google decides what type of ads to run on a given site, based on the amount of traffic that it receives the type of content or subject matter, and the number of advertisers interested in the material.
The publisher is paid based on the number of times viewers click the ad; the amount paid per click is that ad's CPC. Advertisers bid how much they are willing to pay for each click, and Google uses complex algorithms to match publishers and advertisers. Sites with the largest number of unique visitors and that incorporate the most valuable keywords receive the highest CPC. The auction for ads is dynamic and continuous, so CPC changes constantly.
Alternatives Emerge
Small publishers find it very difficult to make money via Google AdWords. It can be difficult to meet the criteria to join the program, and even if accepted, the minimum payout of $100 is beyond the reach of many.
As digital currencies such as bitcoin become more mainstream, so-called peer-to-peer (P2P) networks are using block chain technology to move into online advertising. The best known is Bit Teaser, which debuted in January 2015. It charges and pays in bit coin and accommodates far smaller users, CPCs and payments than AdWords.
Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. Want to know the difference? You’ve come to the right place.
First, definitions.
In an ad buy, there are two basic cost units:
- CPM = Cost per “mille,” or 1,000 impressions
- CPC = Cost per click
All good. But why would I choose one over the other?
CPM is used primarily for Display Network campaigns — it’s the way to go when you’re trying to build brand visibility. Your “Sandy’s Sailing” ads will tend to come up on sites advertising anything ocean-travel oriented — sailing vacations, tropical travel, fishing gear… the oceanic list is endless.
CPC is used primarily for Search Network campaigns whose goal is to build sales and generate lead generation. And isn’t that what we’re all after? When someone Google’s “Sandy’s Sailing Miami Bahamas,” your ad for sailing trips from Miami to the Bahamas will come up in the search results. When the visitor then clicks on the ad, you pay for that click, and hopefully, a sale occurs that makes the tiny investment a valuable one.
They both sound great, depending on campaign goals. Are there any drawbacks?
CPM can build brand awareness. Which is good, but the main downside to CPM is that you may not get a single click to your website. The problem is that you pay full price, regardless of performance. Often times, you pay for impressions that no one sees. Ouch.
CPC is the best way to drive performance (revenue) or some sort of action (e.g. vacation package purchases, brochure downloads, etc.). Anyone who clicks is very interested in what your ad has for sale. Therefore, you get full transparency on who’s clicking on your ad, and you’re only paying for performance. A retargeting partner that charges on a CPC pricing structure will eat the cost of any ad that isn’t clicked on, so the risk is on the retargeted and not the advertiser.
Sounds like CPC are for me.
Either CPM or CPC can be valuable. But let’s face it: Most advertisers are looking for conversions. Therefore, CPC is probably their best bet. A skilled technology partner can customize your campaign metrics to optimize your online performance. With the right message delivered to the right audience at the right time, your CPC campaign can drive results that’ll have you swimming in profits.
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